Making the Sustainable Case for Paper: Facts Matter

Making the Sustainable Case for Paper: Facts Matter

Customer and consumer perspectives influence purchasing decisions. It’s important to tackle relevant environmental issues head-on with factual, authoritative information that exposes the myths and explains our industry’s true sustainability! Two Sides North America will present research-based facts and statements you can start using in our sales and marketing conversations now around the use of print, paper, and paper-based packaging. Elevate your conversations that paper is the medium of choice for environmentally conscious businesses and consumers.

Join us for this webinar featuring Jules VanSant and Jill Crossley from Two Sides NA. 

Jill Crossley
Director of Operation, Two Sides North America
Jill has spent over 30 years in marketing, with the past 20 years specifically in print and paper manufacturing. She uses that perspective and understanding in her role at Two Sides North America to help address the environmental misconceptions faced by the industry. Working closely with sustainability experts, she understands the importance of clear communication, engagement and transparency when it comes to telling the important story of forestry, paper and the value of print in our daily lives.

Jill is also a partner at Bubble & Hatch Marketing.

Jules VanSant 

Executive Director, Two Sides North America  

Jules’ brings a high-profile presence to her position as Executive Director of Two Sides North America. She has experience in a variety of roles in manufacturing, non-profits, and associations in the print and graphic communications space. Her focus is on truth in messaging around sustainability and greenwashing issues through marketing, direct outreach, and community building.

Jules is also a partner at Bubble & Hatch Marketing and serves on several industry boards.